Title: Solmate Socks: A Successful Product Release Campaign with Opulence Images
Overview: Solmate Socks was looking to launch their new line of performance socks and wanted to create a campaign that would increase sales and awareness of the brand. They partnered with Opulence Images, a full-service digital media production agency based in Atlanta, to develop and execute the campaign.
Scope of Work: Opulence Images worked closely with Solmate Socks to identify the target audience and develop a strategy that would effectively showcase the new product line. They decided to feature a teacher, Rachel, as the face of the campaign, highlighting her role as an essential worker during the COVID-19 pandemic. The campaign included a photoshoot with Rachel, as well as the creation of marketing materials such as social media posts, emails, and website banners.
Results: The campaign was a success, resulting in increased sales and a higher level of brand awareness for Solmate Socks. The use of a relatable and inspiring figure, such as a teacher, resonated with the target audience and helped to drive engagement. Overall, the partnership between Solmate Socks and Opulence Images resulted in a successful product release campaign.